The Family Council (the Council) realised that effecting a cultural change involves the collaboration of different stakeholders. As the business sector is a major partner and stakeholder who, with its huge number of employers and employees, holds the key to promoting family core values and a loving family culture, the Council launched the territory-wide "2011 Family-Friendly Employers Award Scheme" (the Award Scheme) for the first time in 2011 under which business firms were awarded for the family-friendly measures they implemented. In view its resounding success, the Council agreed that the Award Scheme should be organised as a regular biennial event.
Regarding the 2013/14 Award Scheme, the award categories have been expanded to include not only "corporations" and "small and medium enterprises", but also "organisations" for non-governmental organisations and social enterprises operated in Hong Kong. In regard to the awards, "special mentions" were given to companies which were awarded in 2013/14 and 2011 in recognition of their dedication to continuously promoting family-friendly policies and practices. The 2013/14 Award Scheme has received overwhelming support with 1 814 companies/organisations enrolled, an increase of more than 60% when compared with the last Award Scheme.